Tagged: Marketing

Publicity Stunt in a Marketing Plan: The Successful Key

Publicity Stunt in a Marketing Plan – Phineas Taylor Barnum (July 5, 1810 – April 7, 1891), American showman who is best remembered for his entertaining hoaxes and for founding the circus that eventually...

The Power of Titles in Marketing

Titles in Marketing – “A good title is a work of a genius!” – E. Haldeman-Julius E. Haldeman-Julius single-handedly sold over 100,000,000 (One Hundred Million) Books by only describing each book by its “Title...